Free Secret Shopper Job Resources:
Shopping in Supermarkets & Grocery Stores
Americas supermarkets are in fierce competition for
your food shopping dollar. Find out how you can profit
from this and provide a valuable service to your
community by mystery shopping in grocery stores.
Yes, you can get paid to shop in supermarkets and get
free food as a mystery shopper. And whats more,
youll be helping to improve customer service at
your local food retailers.
From specialty food shops to large chain stores and
big-volume, warehouse-style grocers - supermarkets and
grocery stores are major employers of mystery shoppers.
Regular use of mystery shopping programs in supermarkets
ensures that their locations, products and customer
service are as good as possible to retain customer
loyalty and boost profits.
Mystery shoppers provide an invaluable service to grocery
stores. After a supermarket is mystery shopped, the store
management finds out what the average consumer thinks
about the store. They learn many important details like:
- whether or not their customer service is up to snuff
- how their products and prices rate
- how customers feel about the layout, look and ambience
of the location
- if they provide a pleasant grocery shopping experience
- if customers would recommend their store to others
- and much, much more.
This type of information is vital to the reputation and
financial health of the store. A mystery shoppers
evaluation gives a supermarket the chance to take any
necessary measures to improve areas where they are
lacking. It also allows them to build on their strengths.
All ensuring continued customer satisfaction and
retaining customer loyalty.
Mystery shopping increases customer satisfaction
Just so you understand why secret shopping is so
important to the success of any supermarket, lets
take a closer look at the retail food industry.
Supermarkets and grocery stores and sell huge volumes of
food and related products and can serve hundreds, if not
thousands of customers daily. The supermarket industry
employs roughly 3.4 million people with annual sales
nearing $600 billion. Based on national averages, a
typical consumer visits a grocer 2.2 times a week and
spends $34.10 each time they visit.
The retail food industry is unique in that grocery stores
all pretty much carry the same products. Except for small
and varying price adjustments and layout of the store -
the only real difference between competing grocery stores
is the kind of shopping experience a customer has while
in the store. The supermarket owners all know this, so
they have to make every effort possible to set themselves
apart from the other stores.
Lets take a look at the largest supermarket chain
in America. Kroger owns and operates 3,574 stores under
its own name and various subsidiary companies and employs
nearly 340,000 people. This year, Kroger is projected to
earn $90.4 billion. Thats an astounding figure.
Yet, if Kroger was to make some adjustments and increase
business by a meager 1%, that would represent an
additional $904 million in revenue every year. You read
that right - a $904 million annual increase by gaining a
paltry one percent in additional business.
This gives you an idea of just how big the retail food
industry really is and just how much is at stake. So it
stands to reason that any supermarket would want to offer
the very best shopping experience and build customer
loyalty to gain more business. This is best accomplished
with an aggressive and ongoing mystery shopping program.
The duties of a secret shopper in a supermarket
When on assignment as a mystery shopper in a grocery
store, you will pose as any typical customer, making
certain that no one knows you are on duty. While at the
store, you will start your shopping and evaluation -
looking for and noting things like:
> The overall image and presentation of the
> Were there any stray shopping carts in the parking
> Were the premises clean and inviting?
> Were the fruits and vegetables ripe and displayed in
an appealing manner?
> Were the shelves well stocked and easily accessible?
> Were the staff well-groomed and courteous?
> How was your experience with the cashier and bagger?
> Or other questions if this kind.
After youve checked out your groceries and left the
store, you simply complete your Shoppers Report
(answering the questions above) and youre paid for
And youre done! You'll be paid to shop for
groceries and get free food too.
Save a ton of money on your food purchases
Generally speaking, most mystery shoppers really love the
supermarket assignments because the pay is good, they are
usually quite easy and quick to complete and you come
home with free food!
A typical mystery shopping assignment in a grocery store
will pay you about $20.00 - plus your purchase will be
free. Since you have to buy groceries anyway, why not
work as a mystery shopper and get some of your groceries
for free. Treat yourself to fresh fruit and vegetables,
fine cuts of meat, bread, dairy, snacks
You can sign up to be a
mystery shopper here
Would you like get paid to shop at grocery stores and get
free food in exchange for your opinion? MysteryShoppersAmerica.com can get you started today. We
specialize in connecting new shoppers with mystery
shopping jobs throughout the country. Through our
extensive network of hundreds of mystery shopping
companies, youll have plenty of great shopping jobs
to choose from every day!
To become a secret shopper, visit our registration page. You'll learn about our mystery
shopping companies, what kind of shopping jobs are
available and how much you can make. No previous
experience is required.
Click here to
mystery shopper and get paid to shop in supermarkets
list identifies national and regional supermarkets and
grocery stores that would typically use a mystery
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